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Founded in 1899 by David Dunbar Buick, Buick was one of the first automobile manufacturers in the United States. It is the oldest brand still manufacturing vehicles today. Famous for establishing General Motors in 1908, GM founder William C. Durant served as Buick’s general manager and is credited with being one of their first major investors.
The first Buick made for sale was the 1904 Model B, the world's first vehicle with an overhead valve engine. It sold for $950, the equivalent of $28,651 in current value. Today, the luxury car manufacturer focuses primarily on SUVs, with current primary models being the Encore, Enclave, and Envision. Buick’s highest selling year was in 2017 when Buick sold 1.4 million vehicles worldwide. Buick has also expanded into the Chinese market, which currently accounts for 80% of its total sales.
Buick is currently planning for a future involving electric vehicles, claiming their North American lineup will be all-electric by 2030. This announcement is meant to show the steps they are taking to reach their overall objective of phasing out all internal combustion engine cars from their lineup by 2035. Buick intends to release their first electric vehicle by 2024, which will be produced in both China and North America. It plans to sell 1 million EVs in 2025, specifically within the North American and Chinese markets.