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Founded in 1948 in the United Kingdom, Land Rover is owned by the multinational car manufacturer Jaguar Land Rover. The company is known for its off-road vehicles, in addition to receiving both a Royal Warrant from King George VI in 1951 and the Queen’s Award for Enterprise in 2001.
The first automobile manufactured by Land Rover was the Series 1, which was an attempt to fix the mechanical problems that head designer Maurice Wilks saw in the Willys-Overland Jeep. A boxy four-wheel drive vehicle with a canvas roof, the Series 1 was originally priced at £450 in 1948, or $532 USD (the equivalent of $5,981.58 in current value). Today, Land Rover makes a variety of SUVs and all-terrain vehicles, including the 2023 Range Rover and Range Rover Sport, along with the Velar, Evoque, Discovery, Discovery Sport, Defender 90, and Defender 110.
In 2021, Land Rover announced a plan it calls “Reimagine”, which lays out its structure for electrifying all brands under the Jaguar Land Rover umbrella. In the near future, the company intends to create six all-electric vehicles in its popular Range Rover, Discovery, and Defender model lines. This builds on the several plug-in hybrid models Land Rover currently has in its portfolio. In addition, the company said that its first all-electric model will be released in 2024. The company also intends to have 60% of its vehicle lineup be electric by 2030, and by 2039, Land Rover will no longer sell any vehicle model that produces any type of emissions.