What Is a Vanity Plate?
A vanity license plate, also known as a personalized or custom plate, allows vehicle owners to display a unique combination of letters, numbers or symbols of their choice on their vehicle registration. Available in every U.S. state for an additional fee, vanity plates let drivers stand out on the road while adhering to DMV rules.
Who Uses Vanity Plates?
Personalized plates appeal to a wide range of car owners - small business owners use them for mobile advertising, car enthusiasts showcase their passion (like ‘LUV2DRV’), and sports fans showcase team loyalty. However, before ordering a custom plate, vehicle owners must register their car through their state’s Department of Motor Vehicles (DMV). Once registered, they can ask for a personalized plate if the combination they want is available.Check Availability — Without the DMV
Thankfully, checking vanity plate availability no longer requires a visit to the DMV. Most state DMVs provide an online tool to search a license plate combination by entering your desired text. For a faster and more user-friendly experience, try GoodCar’s easy vanity plate lookup - it helps you see what’s available without the hassle.What Else Can a License Plate Lookup Reveal?
While many people use custom license plate lookup tools to check the availability of a personalized plate, these tools can uncover a wealth of information about vehicles already on the road. When you search license plate numbers already in use, you get a comprehensive picture of the vehicle’s history. It becomes helpful if you plan to buy a used car in your state. It can spot title issues, hidden damages, liens, recalls and much more! Helping you avoid scams.
Here’s what a car plate lookup can reveal without exposing the owner’s personal details:
Types of License Plates
Each U.S. state issues license plates with unique designs, serial formats, and eligibility rules. Therefore, no two states have the same design. From peculiar slogans to hidden county codes, each plate tells a story about where it’s from. Here are the main types of license plates you’ll encounter on American roads.
- Conservation: Florida’s "Save the Manatee" plates fund wildlife protection efforts.
- Charity: Tennessee offers a Dolly Parton–themed plate supporting the Imagination Library for children.
Regulations & Rejected Plate Examples
Each state DMV sets its standards, availability, and rules for obtaining plate numbers. Some states limit how many letters or characters you can use - usually between 6 to 8 - depending on the vehicle type and plate design. Others may require you to prove your affiliation with the organization before issuing specialty plates.
California
The DMV refuses any specialized number plates that may carry connotations offensive to good taste and decency or plates that could be misleading. Plates such as "LORDCUZ" are rejected because of its association with a gang, while "WAD4U" is rejected for expressing hostility.New York
The state denies requests for personalized number plates that are deemed obscene, lewd, or derogatory to a particular ethnicity or group of people. New York deems "GETLOST" to be rude.How to Check If a Vanity Plate Is Available
Before heading to your state DMV office, you can check license plate availability across states using GoodCar’s personalized plate lookup tool. It’s fast, easy to use, and designed with a user friendly interface to make your search hassle-free.
How to use our tool:
Each state DMV sets its standards, availability, and rules for obtaining plate numbers. Some states limit how many letters or characters you can use - usually between 6 to 8 - depending on the vehicle type and plate design. Others may require you to prove your affiliation with the organization before issuing specialty plates.
Enter your License Plate:
Go to GoodCar’s vanity plate checker and type your preferred license plate combination. Choose your state from the dropdown menu and hit the search button.Review the Result:
If the plate is not in use, the tool will display ‘Available.’ If it’s already in use, you’ll see information about the current registration -such as vehicle type, registration date, make, and full ownership history. Should the plates be prohibited by state regulations, it will be labeled ‘Blocked’ and cannot be selected.If your preferred plate combination is unavailable, it's time to get creative. Try different variations or spellings.
- Add numbers. For instance, "TACO1" instead of "TACO."
- Try alternative spellings, such as "GR8MOM" in place of "GREATMOM."
- Abbreviate. Use URGR8 instead of "YOU'RE GREAT."
- Swap letters and/or numbers. Try "KOFFEE" for "COFFEE."
FAQs About Vanity Plates
The cost varies per state. It costs $103 in California and $85 in New York. Minnesotans pay $100 for vanity plates, while Texans pay $150 for a 6-character personalized plate for one year.
Not necessarily. There is no data suggesting personalized plates are protected from theft. Although unique plates might be harder to resell, thieves often target cars for parts, not plates.